Steve Jobs is often referred to as one of the great communicators of our time.
Here’s one example why.
Watch the clip below. Then continue…
Did you hear the question?
“There has been a suggestion that because of pricing and design Apple tends to appeal to a smaller elite rather than a mass customer base. Is it your goal to overtake the PC in marketshare?”
But… did you hear what they were really asking? The question wasn’t about Apple’s market share or if it’s trying to appeal to the elite.
The question was about Apple’s mission and purpose. Jobs answered accordingly.
“Our goal is to make the best personal computers in the world and make products we are proud to sell and happy to recommend to our family and friends.”
While Jobs is obviously smart enough to come up with lines on the spot, this response was the result of achieving clarity about Apple’s mission and their ability to effectively communicate that mission to others.
You can do this too! This ability is not just for people like Steve Jobs.
If you’re in a leadership role or work in marketing and communications, this is one of the most important skills.
You can do this too! Are you struggling to find the right message for your business or nonprofit? Do you want to learn how to deliver those messages effectively in person and across all of your marketing platforms?
We will help you clarify your message and deliver it with confidence.
Email me at kenny@siglercrist.com to schedule a free strategy session.
All the best,
Kenny Sigler, CFRE