by Kenny Sigler | Aug 25, 2025 | Newsletter
Why Direct Mail and Email Still Rule – Even in 2025! If you’re in fundraising, you’ve probably heard someone say, “Nobody reads mail anymore” or “Email is dead.” Well, according to the latest Giving USA Special Report Giving by Generation, and from what we’ve... 
by Kenny Sigler | Jul 26, 2025 | Newsletter
Remember dial-up? What Nonprofits Can Learn from AOL I’m old enough to remember the early days of the internet and America Online (AOL). It was the go-to internet service for millions of people in the United States. You probably have that sound going off in your... 
by Kenny Sigler | Jun 21, 2025 | Newsletter
Are You a “Priss-Around” Fundraiser? Here’s How to Tell A friend and colleague with many years of fundraising experience introduced me to a new term: priss-around fundraising. When you picture a fundraiser, do you imagine someone beaming with energy... 
by Kenny Sigler | May 7, 2025 | Newsletter
As of the writing of this article, the casual restaurant chain, Chili’s, is doing phenomenally well. Its sales are growing tremendously while many other restaurants are struggling. There are a number of reasons, but one stands out to me as Kevin Hochman, CEO of... 
by Kenny Sigler | Apr 25, 2025 | Newsletter
The story of Starbucks and its founder Howard Shultz is well documented. After he retired the first time, Shultz came back to address some growing problems within the company. And, one change he made really shook up something Starbucks had always done. Starbucks had... 
by Kenny Sigler | Jan 28, 2025 | Newsletter
I’m tired of hearing, “It’s all about relationships.” Just off the top of my head, I’d guess I’ve heard this phrase about… 1.14 billion times over my career. A hunch. What’s the problem? Yes, of course, relationships...