Are you in good fundraising-shape?

Yes, I know. Dieting is “out”. It’s short-term thinking, and that’s why most diets fail. The motivation behind a diet is important. It’s usually a strategy for someone who wants be healthier and a diet, in their mind, is the structure to achieve better health outcomes.

We can use some “dieting” tactics to achieve better fundraising outcomes. You may consider trying some of these:

  1. Goal Setting – Simple, but important. Define what success looks like. Make it clear. Remind yourself of your goals regularly. Keep it in front of you.
  2. Journaling/Fitness Tracking – Why is this activity so effective? Because what gets measured gets done. Journaling or tracking is a reflection of what’s going on in the moment. It’s a habit that can help you evaluate what activities you’re doing that’s moving you closer to or further away from your goals. List your strategies and track your activities. Each week, evaluate how much of your time and which activities are moving you closer and further away from your goals. Then try to replace the adverse activities (eating fast food) with more productive ones (eating your vegetables).
  3. Exercise – Why do you exercise? You don’t see the benefits right away. It’s really hard. It’s because we KNOW exercising regularly over a period of time will make a big difference. There are effective fundraising activities that are not designed to generate big bucks right away. However, they do result in raising more money over time. Building donor relationship and most operational investments are a couple of examples that fit this description.
  4. Research – Like dieting, there is a ton of fundraising information, data, and opinions at your fingertips. It’s difficult to discern what’s still relevant today, what works in the real world, and what might work best for you and your situation. Reach out to trusted sources who have good experience and can help you decide what’s right for you. See if there’s a local chapter of the Association of Fundraising Professionals (AFP) in your area and connect with other fundraisers.

If you make a habit of setting goals, analyzing your activities, developing patience and discipline, and continuously learning, you and your organization will experience growth and increase fundraising effectiveness.

Want to improve the health of your fundraising efforts?

CLICK HERE to schedule a FREE strategy session (or check-up) and learn specific steps you can take right away!

As always, THANK YOU for reading. Have a great day!

All the best,

Kenny Sigler, CFRE